OUR MISSION

TO LEAD WITH INTEGRITY

 

Our journey has been shaped by deep Indonesian roots, European experiences, and countless confrontations with the harsh reality of modern capitalism.

Despite the pressures of this chaotic world —
we remain committed to preserving cultural heritage,
and to leading by example through integrity.

Even if it sounds crazy in a world ruled by greed, war, crime, and corruption —
we’ve learned one thing:

Behind the logic… always lies the truth.

The excess of human greed has made the world insane.
That’s why nobody seems to care anymore.

  • Wars are constant.

  • Corruption is normalized.

  • Crime has become culture.

  • And now, even social media is out of control.

The human greed for freedom has gone far beyond reason.
Times may have changed.
But history has not.

Human nature will always provoke its own greed.
That’s just how we are.
But we can learn to control it.
Just like everything else —
Even integrity.

And it must start from the day we are born.

Over 200,000 years of mankind,
and we still haven’t figured out how to live right.
That’s how greedy we are.

But that’s exactly why we created:
THE I.F.A. FOUNDATION — INTEGRITY FIRST ALWAYS.

A foundation of
true human connection, mutual respect, and cultural preservation.

We invite you to help us.

  • Help us protect endangered values.

  • Help us honor ancient wisdom.

  • Help us uplift humanity — not through systems, but through example.

Start right here.
Start today.

Be inspired by our integrity.
Surf with us the right way —
On waves. And in life.

By simply choosing
the right thing.
Right now.
With your integrity first —
Always.