Life the local traditional way. Not by force. But by nature.
This is who we are.
You do not have to be a Michael Jordan, Lionel Messi, Cristiano Ronaldo — or even a Kelly Slater — to be a role model.
You do not even have to want to be a role model.
Being a role model does not mean you can’t make mistakes. On the contrary. You have to do things wrong first before you can learn to do it right.
This is integrity. Doing things the right way — even when you are wrong.
This is the very reason why the world has become what it is today: A complete caos. Everybody thinks he or she is doing it right. But nobody is until we are sharing all together as one people on the basis of integrity.
This is why we have to go the other way.
The right way. The traditional way for all mankind. We have to go back to basics. This is what surf is all about.
This is what Surfmankind is all about. This is who we are.
Back to doing things right again — With our integrity first, always.
By living and surfing with integrity first always.
This is the only way to change our history.
Living, surfing, and leading by example — because we owe it to our planet. Because we owe it to Canarias. Because we owe it to our homes. Because we owe it to mankind.
I am totally aware of how crazy this sounds in the world of capitalism. The world of pure greed. The reason why humanity has failed — BIG TIME.
Greed. The excessive hunger for more. Always more.
The root of all our global problems. Not being able to forgive. Not being able to control
THE SIMPEL HUMAN GREED.
This is why YOU MUST change — today. This is why YOU MUST act — right now.
This is our destiny. This is your destiny. This is the destiny of the Canary Islands and Fuerteventura — the youngest government in the world today. The perfect place to start again.
Here we stand on the shoulders of Free People. Free human beings once chased out by greedy rulers — back then and again today.
The history of all mankind.
History has not truly changed in over 200,000 years. This must stop — right now.
This has to change — right now.
Join us — and become part of the greatest moment in human history. To become part of a proud human society built on the integrity this world so desperately craves.
Starting in Fuerteventura, our home. The Canary Islands.
Or wherever you are. Planet Earth only deserves the best integrity of humanity.
Let us become the world’s first “One People” — a living example of how life can truly be:
🌍 One big happy family. 🌱 One people. 🌊 One planet. 🌺 One society with endless communities — and the many diverse local cultures. All with the right integrity.
This is who we choose to be. Surfing and living with our integrity first always.
